The Explorer Archetype
Interior Design and Business collide when Brand Archetypes are utilized as a tool in design development. Typically used to help a company create a brand identity and define their ideal customer or client, Archetypes are used similarly in design to build a narrative that targets a specific niche client and bring a project to life. At the heart of every project WORKSHOP | studio designs, a single Archetype guides the project from ideation to completion.
DESIGN ARCHETYPES
the explorer
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Design Archetypes can also be used to help you discover your personal design aesthetic. This will lead you in the right direction when making interior decisions in your own spaces. What words would you use to describe your design taste?
If you identify with these descriptive words, you might resonate with the Explorer Archetype! If these words don’t fit just right, read here, to learn more about each archetype to find your true fit.
DESIGNING FOR
the explorer archetype
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Explorers are characterized by their thirst for adventure and discovery. At their core, they seek new experiences and knowledge, driven by a desire for authenticity and freedom. These curious personalities thrive in dynamic environments that inspire exploration and self-expression, often reflecting their inner wanderlust. Natural materials and organic shapes are frequently employed to evoke a sense of connection to the world and ignite a spirit of adventure. In design, The Explorer enjoys grounding colors, such as deep greens and earth tones. These collectors display gatherings from their travels through art, pictures, trinkets, and notes, which can be uniquely placed throughout their space, inspiring their next adventure.
The Explorer’s main fears include stagnation, confinement, and the loss of spontaneity. Interiors that mitigate these fears will greatly appeal to the Explorer. For instance, incorporating flexible layouts and movable furniture can create spaces that adapt to changing needs and spur fresh ideas. High ceilings and expansive windows foster a sense of openness, allowing the mind to roam freely. Additionally, integrating greenery and botanicals inside will satisfy a Creator’s need for connection to the outside world.
Outdoor spaces are essential for the Explorer, as they offer opportunities for adventure and connection with nature. Whether it’s a poolside gathering, an outdoor gym, or a park, these environments encourage movement, exploration, and social interaction. Such spaces become hubs of vitality and creativity, inspiring risk-taking and the discovery of new experiences.
When designing for the Explorer Archetype, there are key elements and principles of design to consider. Using these as a guideline will help to create an environment that nurtures the Explorer’s adventurous nature.
With all this information in hand, the design possibilities for spaces that support and inspire the Explorer are boundless. During the design process, keep these essentials at the forefront of your design process to ensure that every choice enhances the narrative aligned with the Explorer archetype, creating an environment that truly caters to their adventurous spirit.
Want to learn more about how WORKSHOP | studio uses the Explorer Archetype in our commercial interiors? Check out our project The Mill Old Town to learn more about a specific project inspired by the Explorer.
SHOP THIS LOOK
encapsulate the explorer
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Bring your space to life with these top picks from our designers. Excite your adventurous spirit by updating your space to reflect who you are at your core.
For more inspiration check out our designated Explorer Archetype Pinterest Board!